Released on: July 4, 2008, 4:58 am

Press Release Author: George Tucker

Industry: Healthcare

Press Release Summary: New website stretchmarkcream.org profiles stretch mark
reduction creams and active ingredients in stretch mark products.

Press Release Body: Dania Beach, FL ( ExpressPressRelease ) July 1, 2008 - A new
clearinghouse of consumer information about treatment options for stretch marks, href=http://www.stretchmarkcream.org>StretchMarkCream.org, launched Monday. The
website features information about the latest over-the-counter stretch mark
treatment options and profiles of key ingredients found in effective stretch mark
creams.

\"The web is full of health and beauty-related resources. We wanted to gather useful
consumer-oriented information about stretch marks and stretch mark creams into a
single place,\" said Katy Archibald, communications director at StretchMarkCream.org

Stretch marks, known
as \"striae\" by dermatologists and aesthiticians, are among the most common of
dermatological complaints. Nearly 100% of women over 18 and 80% of men report
stretch marks somewhere on their bodies. Between 75% and 90% of women develop
stretch marks during pregnancy. Stretch marks most commonly occur during puberty,
but also develop during other times of rapid change in body shape. Many bodybuilders
are afflicted by stretch marks marring their arms and legs.

Stretch marks are a form of scar tissue. When the deep collagen layers of the skin
are subject to rapid growth or stretching, they sometimes tear. This tear is visible
on the surface of the skin as a silvery-white or purplish band. Affected areas have
a different texture -- softer and unsupported by the dermis.

"Stretch marks are so common. It's amazing that only now we're seeing truly
effective stretch mark creams that are non-prescription and readily available," Ms.
Archibald said.

In the past, treatment of stretch marks has been limited to Vitamin E-based topical
creams of questionable effectiveness. True stretch mark reduction has only been
possible through dermatological procedures such as laser resurfacing, dermabrasion
or chemical peels. Modern advances in dermatology have yielded a number of powerful
compounds that help to stimulate collagen production and smooth the surface of the
skin. These topical applications are easy to use in the home. Many are available
over the counter, while some are sold only by licensed aestheticians and
dermatologists. Pricing on these stretch mark creams ranges from $15-$200 for a
month's supply. Because of this widely divergent pricepoint, an informed consumer
can save a lot of money while getting an effective and reliable product. This
website's purpose is to help the consumer identify and locate the href=http://www.stretchmarkcream.org/best.html>best stretch mark cream.

The website StretchMarkCream.org includes profiles on ingredients of known
effectiveness, such as palmitoyl oligopeptide and retinol. Information about
leading stretch mark products including ingredients and evaluations are also
available. The website is online at http://www.stretchmarkcream.org/

Contact:
StretchMarkCream.org
1428 E. Broward Blvd Ste 516
Fort Lauderdale FL 33319 USA
1-877-2020-8115

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Web Site: http://www.stretchmarkcream.org

Contact Details: StretchMarkCream.org
1428 E. Broward Blvd Ste 516
Fort Lauderdale FL 33319 USA
1-877-202-8115